Google has recently admitted that it hired NeuroFocus, a company that measures individual's responses to stimuli via monitoring brain waves, to test how "overlays" effect consumers. What's an "overlay" you ask? Well, you know those annoying little ads that pop up inside a Youtube video? That's an overlay.
Here's more info on it.
I guess google just got tired of dominating the world from the outside; they want our brains too.
Maybe those "google street-view" vans were really reading our minds
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